EXPERIENCE

Our founder, Shavannia S. Williams, started our firm with the goal of helping organizations grow their business while changing marketing’s reputation. With the belief that marketing is not an expense, but an investment, she built an organization that is focused on results. Her experience working with a variety of clients from Bally Total Fitness and the Washington Wizards to Steelcase North America and the World Health Organization provides the leadership to develop marketing programs that fit your organization and motivate people to buy your product, tell others to buy your product and come back to buy more of your product. Read Ms. Williams’ full bio here.

WHAT PEOPLE SAY ABOUT SW

“I enthusiastically endorse SW and her company, SW Group! I found SW to be personable, punctual, serious minded and practical. I did not have a large amount of money to work with, yet she stayed within my budget and was very dedicated to negotiating and finalizing details for a book signing held to announce the national release of a book I edited. SW did not disappoint!”

Amanda C. Johnson, Author, Our Voices: Issues Facing Black Women in America

“SW is the ultimate professional with a deep understanding of marketing. She was valuable in explaining personal branding to our rookies and helping them define their personal brands and set objectives to achieve them."

Galen Duncan, Senior Director of Player Development, Detroit Lions

“SW’s work as Public Relations Chair for the 2009 NCAA Men’s Final Four was exemplary. She provided us with a clear and well-managed communications plan and her leadership skills allowed us to assemble a first-rate committee of peers in the community to carry out the plan. To say that she will be a key member of your team is an understatement.”

Bill Ryan, President, RMG Technologies & Executive Director, 2009 Detroit Local Organizing Committee

“SW is an innovative, first-class Marketing/Public Relations professional. Her expertise and work ethic is exactly what The Marathon needed to pull off a First Class event. The Public Relations strategy and execution for our 2009 Presidential Inaugural Reception was not only top-notch, but was under budget and she over delivered!”

Jennell Cofer, Vice President of Operation, The Marathon Club

“SW is the consummate Marketing/PR professional! For the 2009 Bravo Bravo, the Michigan Opera Theatre’s largest fundraisers, she made certain that logistics for the media were flawless and ensured interviews with key organization members. Her efforts assisted in securing us the most post-event coverage of the event in the last 10 years. This talented wonder did not disappoint! I highly recommend SW. She will exceed all of your expectations and more!”

Nicole Brown, Media Co-Chair, Bravo Bravo 2009 Michigan Opera Theatre

“SW is a proactive leader who always looked for ways to make our department stronger. Our sponsors loved working with her and her attention to details is very impressive. She demonstrates a level of creativity, drive and enthusiasm that will not go unrecognized.”

Rick Moreland, Sr. Vice President Corporate Marketing & Executive Seating, Washington Sports & Entertainment

“SW is a joy to work with! As Public Relations Chair of the 2009 NCAA Men’s Final Four committee, she not only provided excellent leadership, but she encouraged every committee member to explore unique and creative ways to market ancillary events.

Dawn Oliver - Campbell Ewald, 2009 NCAA Men’s Final Four PR Committee

“SW is an outstanding PR and Marketing professional. I have contracted her for numerous projects in a variety of industries and she has always exceeded my expectations.”

Jamez Lynch - Egnite Marketing

“SW is an extremely hard working and energetic professional with a keen ability to think outside of the box. She brought new and exciting ideas to the World Health Organization’s effort to utilize basketball and an arena to disseminate health awareness messages to the Washington community. SW is a superb person driven by a high sense of ethics and will strengthen any institution that she works with.”

Maria-Esmeralda Paguaga, Director of Special Events, Pan American Health Organization-World Health Organization

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